Privacy & Personal Information
Privacy Policy
This policy explains what personal information HUMMING collects, why we use it and how we work to protect it.
Last updated: 29 June 2026
Your Privacy
Personal information is handled responsibly and only for legitimate purposes.
Secure Handling
Reasonable measures are used to help prevent loss, misuse and unauthorised access.
Your Choices
You may request access, correction or deletion and manage permitted marketing.
Introduction
HUMMING respects your privacy and is committed to handling personal information responsibly and in accordance with applicable South African data-protection law, including the Protection of Personal Information Act.
This policy applies when you:
- Visit or browse the HUMMING website
- Create or use a customer account
- Place or enquire about an order
- Contact our customer-support team
- Subscribe to marketing communication
- Interact with our website forms or services
This policy should be read together with our Terms & Conditions, Shipping & Delivery Policy and Returns & Refund Policy.
Responsible Party
The organisation responsible for deciding how and why personal information is processed through this website is:
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Personal Information We Collect
Depending on how you interact with HUMMING, we may collect:
- Your name and surname
- Email address
- Telephone or mobile number
- Billing and delivery addresses
- Account login and profile information
- Order details and purchase history
- Selected products, sizes, colours and quantities
- Return, exchange and customer-support information
- Marketing preferences and newsletter subscription status
- Correspondence sent to or received from you
- Device, browser and basic website-usage information
- IP address and security-related technical information
Payment information is generally processed securely by the payment provider selected during checkout. HUMMING does not ordinarily receive or store complete card numbers or card-security codes.
How We Collect Information
Personal information may be collected:
- Directly from you during checkout
- When you register or update an account
- When you submit a website or contact form
- When you request support, a return or an exchange
- When you subscribe to email marketing
- When you communicate with us by email or telephone
- Automatically through necessary website technologies
- From payment, courier or technical service providers where appropriate
Where information is required to process an order or provide a requested service, failure to provide it may prevent us from completing that service.
How We Use Personal Information
HUMMING may use personal information to:
- Create and manage customer accounts
- Process payments and online orders
- Arrange packaging, dispatch and delivery
- Send order, payment and tracking communication
- Manage returns, exchanges and refunds
- Respond to questions and provide customer support
- Prevent fraud and protect website security
- Maintain business, accounting and transaction records
- Improve products, services and the website experience
- Comply with legal and regulatory obligations
- Send marketing communication where permitted
We aim to collect and use only information that is reasonably relevant to the purpose for which it is processed.
Who We Share Information With
HUMMING does not sell customers’ personal information.
Information may be shared with trusted providers where reasonably necessary to operate the online store, such as:
- Payment gateways and financial service providers
- Courier, delivery and logistics providers
- Website hosting, maintenance and security providers
- Email, newsletter and communication platforms
- Analytics providers where enabled
- Professional advisers, accountants or auditors
- Government or regulatory authorities where legally required
These providers should receive only the information reasonably needed to perform the relevant service.
HUMMING does not share personal information with third parties for their own unrelated marketing purposes.
Payment Information
Payments are processed using the secure payment methods displayed during checkout.
The relevant payment provider may collect information needed to authenticate and process the transaction, including billing details and payment credentials.
Payment providers operate under their own security, privacy and regulatory responsibilities. Customers should review the information presented by the selected provider during payment.
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Marketing Communication
Where permitted, HUMMING may send information about:
- New collections
- Exclusive offers
- Special promotions
- Relevant brand or store updates
You may unsubscribe from email marketing at any time by using the unsubscribe option in the message or by contacting us.
Unsubscribing from marketing does not prevent HUMMING from sending necessary order, payment, delivery, account or customer-service communication.
Protection of Personal Information
HUMMING uses reasonable technical and organisational measures intended to help protect personal information against:
- Unauthorised access
- Loss or accidental destruction
- Unlawful disclosure
- Misuse or alteration
- Malicious website activity
Measures may include access controls, secure account practices, software updates, secure connections, reputable hosting and payment providers, backups and limited staff or service-provider access.
No electronic system can be guaranteed to be completely secure. Customers should use a strong, unique password and protect their own account credentials.
How Long We Keep Information
Personal information is kept only for as long as it is reasonably required for purposes such as:
- Completing and supporting orders
- Managing customer accounts
- Processing returns and disputes
- Meeting accounting, tax and record-keeping requirements
- Protecting legal rights and preventing fraud
- Maintaining consent or unsubscribe records
When information is no longer reasonably required and there is no lawful reason to retain it, it may be deleted, destroyed or de-identified.
International Processing
Some website, hosting, payment, communication or technology providers may process or store information outside South Africa.
Where cross-border processing occurs, HUMMING will take reasonable steps to use providers and arrangements that offer appropriate protection for personal information as required by applicable law.
Your Personal-Information Rights
Subject to applicable law, you may ask HUMMING to:
Access
Confirm whether personal information is held and request access where permitted.
Correct
Correct information that is inaccurate, incomplete or out of date.
Delete
Request deletion where HUMMING is no longer authorised or required to retain it.
Object
Object to certain processing where the law provides that right.
Withdraw
Withdraw permitted marketing consent or unsubscribe from communication.
Complain
Raise a concern with HUMMING or lodge a complaint with the Information Regulator.
We may need to verify your identity before disclosing, correcting or deleting personal information.
A request may be limited or refused where retention or processing is required or permitted by law. Where appropriate, the reason will be explained.
Children’s Personal Information
The online store is not intentionally directed at children who do not have the legal capacity to transact independently.
A customer under the age of 18 should use the website and place an order only with the involvement and consent of a parent or legal guardian.
Please contact us if you believe that children’s personal information has been supplied without appropriate authorisation.
Personal-Information Security Compromises
Where HUMMING becomes aware of a security compromise involving personal information, we will assess the incident and take reasonable steps to contain and investigate it.
Where notification is legally required, HUMMING will notify the Information Regulator and affected individuals in accordance with applicable requirements.
If you suspect unauthorised access to your HUMMING account, contact us promptly and change your password.
Privacy Questions and Complaints
Please contact HUMMING first if you have a question, request or complaint regarding personal information.
We will make a reasonable effort to investigate and respond to the concern.
You may also lodge a complaint with the Information Regulator of South Africa if you believe that your personal information has been processed in a manner that violates POPIA.
Information Regulator ComplaintsChanges to This Privacy Policy
HUMMING may update this policy to reflect changes to:
- The website or online-store functionality
- Payment, delivery or communication providers
- How personal information is processed
- Legal and regulatory requirements
- Business or contact information
The latest version will be published on this page with an updated effective date.
Contact HUMMING
To submit a privacy request, please provide:
- Your full name
- Your contact details
- A clear description of the request
- Your order number where the request relates to a purchase
- Reasonable proof of identity where required